The Legacy of Asiatic Carpets: A Family Business Through Generations

We’re thrilled to announce our recent partnership with Asiatic London, a prestigious UK designer rug brand that is now exclusively accessible through Unitex Rugs. Known as Australia’s leading distributor of designer rugs, Unitex proudly presents a stylish selection of Asiatic London Rugs. Our curated selection includes an extensive range, from oversized rugs to versatile colours and interesting textures. Asiatic London’s latest collection merges practically with cutting edge design, offering a vast range trending rugs to cater to diverse tastes. Immerse yourself in the elegant textures, distinctive patterns and custom rug choices made possible through our exciting partnership.

In the 1960s, Soli Kelaty laid the foundation for what would become a long-standing legacy in the world of carpets. Asiatic Carpet London was born from his passion for oriental carpets, as he diligently supplied these exquisite pieces to retailers in and around London, operating out of his van and garage initially. Soli’s dedication and vision soon led him to set up his official premises in Finchley in 1962.

Just two years later, he laid a solid foundation for an odyssey that would revolutionise Chinese, Indian and Persian carpets. Soli Kelaty’s vision and dedication not only elevated the quality of rugs available in the market. It sets a new benchmark for excellent service, garnering a reputation for reliability and craftsmanship that endures, still to this day.

The business while expanding, remained a family affair, with Soli passing down his knowledge and expertise to the next generation.

Soli’s daughter and son Freddy joined the family business in 1985, propelling Asiatic London into a market-leading brand. The company’s growth led to the first opening of a Beijing office in 1988, allowing Asiatic London to regulate products and increase volumes. Sharon, with a background in Art and design, introduced a modern twist by incorporating traditional rug-making techniques. Together with her brother, they led a team of talented individuals to transform their family legacy into an exquisite rug collection, showcasing a rich history and generational knowledge.

 Your Designer rug destination – We have you covered.

Asiatics collection of luxury floor rugs span an impressive number of designs. Whether you’re looking for wool rugs, polyester rugs, viscose rugs, PET rugs or cotton rugs, there is no doubt you will find a special piece to suit your brief. This exquisite selection of statement rugs delight and inspire with vibrant tones and unique designs. We love the fact that whether you’re looking for a statement rug to completely elevate your space or something contemporary to complement a sophisticated setting, you’ll be able to find the perfect option within this stunning new rug collection.

New arrivals and custom rug size options

Other stand out features of the new Asiatic London collection include the use of high-low pile textures and a variety of fibre blends to create luxurious textures, depth and interest within a setting. The new arrival ‘Asiatic Matrix Oval rug’ is a wonderful example of innovative design and craftsmanship. Available in five stunning colour options, each hand made rug comprises of luminous tufted viscose, tufted wool and has been hand carved to incorporate part of the unique geometric design. In addition, these stunning rugs feature rounded corners, adding to the beauty and distinctive nature of this beautiful design. Most designs within the range are also available in bespoke sizes on request, meaning custom rug sizes are also an option.

Invest in a legacy of sophistication that transcends trends and time

It’s such an honour to be adding Asiatic London to our banner of rug brands. Not only does this new addition have a modern aesthetic with timeless appeal, but it’s a brand built on values that align with our own. Unitex rugs is proud to be the exclusive Asiatic rug supplier in Australia.

Asiatic London offers a balance of softness, durability and easy maintenance. With their attention to detail and focus on modern elegance, their rugs truly stand out as a remarkable addition to any living space.

Asiatic London Rugs seamlessly blends traditional techniques with modern production to create rugs of supreme quality and enduring charm. The brand’s rich heritage, constant commitment to excellence, innovative approach, customer focused values all contribute to its position as a leader in the rug industry. Choosing Asiatic London means more than acquiring a rug, it means investing in a legacy of sophistication that transcends trends and time.

ASIATIC COLLECTION